About Me
At home, I am "mom" to two sweet kiddos, Asher and Selah. In the workplace, I am a passionate marketing professional with more than 15 years experience crafting messaging and developing strategies that bring about positive brand awareness.
Career Highlights
MARKETING MANAGER
LONG'S PARK AMPHITHEATER FOUNDATION
Developed and executed marketing strategy involving new technology for the Foundation to bring a live, in-person concert series online due to challenges related to the pandemic. The Virtual Concert Series reached 36,700 people through social media.
marketing manager
Lancaster county solid
waste management authority
Managed an integrated advertising campaign for LCSWMA’s recycling initiative that resulted in nearly 12 million impressions.
MARKETING COMM. DIRECTOR
council on aging of west florida
Assisted in planning, coordinating and publicizing annual charitable fundraising event resulting in more than 400 attendees and net profit of more than $100,000.
Helping Organizations
Find Their Voice
and the People Who
Want to Hear It
For more than a decade, I've been blessed by a fulfilling career in marketing and public relations, primarily in the nonprofit sector. These experiences have enabled me to pursue a passion for marketing and giving back. The reward wasn't in the paycheck, but rather in the opportunity to help organizations find their voices and discover the right tools to engage the people who care.
Explore some of my work below...
Brand
Development
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Designed a fresh and modern logo to celebrate Council on Aging's 10th anniversary of its magazine and TV show, Coming of Age. Developed cohesive brand standards for the Coming of Age brand.
Collaborated with a startup to develop their branding including the creation of a company mascot.
Press Relations
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Executed a successful public relations campaign to announce a Virtual Concert Series. Tasks included writing press releases (including leadership quotes), and working directly with the media for publication.
Executed a successful public relations campaign to request donations for the elderly who didn't have A/C in their homes during the summer.
Executed a successful public relations campaign to promote an Art Festival's garnering of "Best East Coast Art Fair." Tasks included writing press releases (including leadership quotes), and working directly with the media for publication.
Social Media
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Developed several social media campaigns highlighting employees that would function as both a celebration of their work and recruitment of new employees.
Developed engaging "how to" videos and designed a social media strategy to help the community understand an organization's services.
Fundraising
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Developed and designed materials for United Way's one-time fundraising event, "Passport to Unite." The materials were awarded a Judges' Award from a local PR Association.
Rat Pack Reunion
Assisted in planning, coordinating and publicizing annual charitable fundraising event for Council on Aging, resulting in more than 400 attendees and net profit of more than $100,000.
